Rhythm of Love

Experiential installation for 7-Eleven Taiwan's CSR campaign.

The idea is that when money is put into the donation box, 12 pairs of hands attached to the wall will applaud and praise you.

In pursuit of a natural and realistic clapping sound rather than an electrically amplified sound, we collaborated with Bye Bye World, a leading Japanese clapping robot artist. And we put this technology together into one robotic wall with a talented development team in Taiwan.

As the leader of the project, I held several roles such as;

- As a project lead, I managed the team and project as well as communicated with the client.
- As creative director, I supervised the overall planning, UX, film concept, and direction.
- As Art Director / Designer, I supervised and designed the enclosure and the web design.

The project has gained a lot of recognition not only in Taiwan but also in Asia and worldwide and has won many international creative awards such as One Show and D&AD.