As part of Canon’s #ShootForGreatness campaign for the EOS Rebel T7i DSLR camera, Canon curated a pop-up event where consumers experienced and learned how to capture fleeting and perfectly timed moments with the help of the right camera and lens. They could print the images on a Canon printer to display on the Gallery Wall while enjoying a latte with printed foam art at The Focal Point Cafe. The event branding involved a cohesive system that helped visitors navigate areas within the photo park. Identity System | Print | Digital | Environmental Graphics | Signage