Jumeirah - Brand Refresh

ROLE:

CCO, Creative Lead, Creative director

BRIEF

Reimagine the Jumeirah brand for a younger, affluent consumer and transition their marketing from a traditional to more digital first approach, connecting with their audience on a deeper level.

CHALLENGE

Recognizing the ‘sea of sameness’ challenge in luxury hospitality marketing, we had to change the perception of a well established legacy brand aimed at an older clientele.

IDEA

The platform idea: Time Exceptionally Well Spent - We began with deep strategy and insights work, uncovering a powerful but simple truth - that for today’s affluent traveler time is their greatest luxury and at Jumeirah, you can be confident that you’ll spend the time you have exceptionally well.

EXPRESSION

Brand Strategy, Tagline, Film, Digital Focused Content, Photography, Design, Tone Of Voice.

RESULT

We created a campaign that was undeniably successful. From the earned results, positive sentiments within social commentary and increase in social media growth and direct bookings:

Over 40 Million Views across Campaign & Social
40% Increase in Web Traffic
30% Increase in Direct Bookings
40% Increase in Social Media Growth