NHL + Pepsi

In Canada, Pepsi is the official beverage of the NHL. Before the start of the 2019 season, Pepsi wanted to get fans hyped up before puck drop and show they understand the rituals, rivalries, and fandom that make the game of hockey so epic.
Creative Direction for NHL + Pepsi TV Spot.

Project Roles
Art Director, Creative Director
Skills
Creative Direction, Creative Strategy, Creative Research
Media
Commercials - Video, Commercials - Broadcast
NHL + Pepsi
NHL + Pepsi
Support