GEICO: Talent Acquisition Branding

GEICO's internal Talent Acquisition and Onboarding (TAO) team adopted a new employee value proposition to act as the North Star for its marketing materials. To bring this positioning to life in a modern and impactful way, we created a new visual system based around the graphic element of the path, as well as the tagline “Let’s Get Growing.” The brand system introduced a new font, colors, photography, and graphic elements to help visualize GEICO’s career path for growing associates. with The Martin Agency Head of Design: Adriel Nunes Design Director: Judd Burnette Designer: Brooks Heintzelman