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GEICO: Talent Acquisition Branding

GEICO's internal Talent Acquisition and Onboarding (TAO) team adopted a new employee value proposition to act as the North Star for its marketing materials. To bring this positioning to life in a modern and impactful way, we created a new visual system based around the graphic element of the path, as well as the tagline “Let’s Get Growing.” The brand system introduced a new font, colors, photography, and graphic elements to help visualize GEICO’s career path for growing associates. with The Martin Agency Head of Design: Adriel Nunes Design Director: Judd Burnette Designer: Brooks Heintzelman

Project Roles
Designer
Skills
Design, Digital
Media
Websites, Branding, Brand Identity
GEICO: Talent Acquisition Branding
GEICO: Talent Acquisition Branding
GEICO: Talent Acquisition Branding
GEICO: Talent Acquisition Branding