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UPS Be Unstoppable Gear

UPS launched its first-ever line of apparel with the help of The Martin Agency. More than a year in the making, the limited-edition capsule collection was inspired by the grit and determination of small businesses. The collection launched at New York Fashion Week in February 2022. All proceeds were donated to IN THE BLK, a nonprofit supporting black-owned fashion brands and dedicated to increasing representation throughout the industry. I designed the graphic language, type lockups, and apparel for the project. with The Martin Agency Group Creative Director: Gustavo Dorietto Creative Director: Kevin Ragland Head of Design: Adriel Nunes Design Director: Judd Burnette Designer: Brooks Heintzelman Digital Designer: Ben Johnston Photographer: Christian Cody Stylist: Ugo Mozie

Project Roles
Designer
Skills
Design, Apparel Design, Digital, Packaging Design
Media
Advertising, Apparel, Illustrations, Logos, Photography, Products - Physical, Visual Designs, Websites, Branding
UPS Be Unstoppable Gear
UPS Be Unstoppable Gear
UPS Be Unstoppable Gear
UPS Be Unstoppable Gear
UPS Be Unstoppable Gear
UPS Be Unstoppable Gear