Chase Pay Brand Identity

When Chase launched their digital payment platform they needed to create a brand for it that spoke to their 60+ million account holders while providing space for their merchant and technology partners. Over the course of 3 years I worked with Chase to create the Chase Pay brand from the ground up. Not only establishing the look and feel of the brand, but also creating the marketing, consulting on the app experience, and translating the above-the-line creative into hard-working performance marketing.