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- Jessica Designer / Artist / Letterer
Kings | The Drinking Game Branding | Branding, Type Design
THE REQUEST | Kings is a drinking game using a standard playing card deck, with each card number deciding a different game rule. Kings has always an easy go-to game, but there is always a delay in which the rules of the game are debated, and everyone has a different idea of what certain cards ruled as. I developed the concept of this card set as a means to solve that inevitable problem.
THE PROCESS | I went through each step, and noted the most important aspects of playing the game successfully. The suits aren’t used in the game and were therefore included as layered background elements, with the numbers or letters being most integral at the forefront. The rules are
then clearly stated in the space below. I sketched the Kings wordmark by hand, then moved to Illustrator. The card layouts were completed in InDesign.
- Project Roles
- Art Director, Copywriter, Creative Director, Writer, Editor (Brand/Content), Producer, Artist, Game Designer, Illustrator, Letterer, Typographer, Designer, Type Designer, Project Manager
- Skills
- Art Direction, Conceptual, Content, Design, Editing, Entertainment, Experiential, Game Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Print, Vector, Creative Direction, Type Design, Storyboarding, Copywriting, Producing, Project Management, Creative Research
- Media
- Art, Brand Guidelines, Branded Content, Games - Board, Illustrations, Lettering
