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Charlotte's Web
Branding, packaging, and art direction for Charlotte's Web - a CBD oil that spawned a wellness movement. Created at Opperman Weiss, this project focused on showcasing nature, humanity, and depictions of cannabis as classic American farming. (Photography by Laurence Dunmore)
We used American landscapes and dramatic photography, a structural sans-serif, and an earthen color palette to create a rugged brand focused on earth and its people.
The logomark converts the universal Seed of Life symbol into a seven-sided icon, symbolic of the seven brothers who started the company
- Project Roles
- Art Director, Designer
- Skills
- Art Direction, Design
- Media
- Brand Guidelines, Branding, Brand Identity
