Christopher

Branding for the photography agency "Christopher" – which grew to become "secondname" years later. Both projects focus on nostalgic typography and color combinations we've described as "ugly."

The logo treatment was heavily influenced by the masthead of Christopher Street Magazine –
a defunct NYC queer publication from the 70s.

The color palette was seen as an essential point of differentiation – a cheeky resistance against the oft-dour tones of the fashion industry.