Lego — Small Toy Big Joy

All the cool, massive LEGO builds we're seeing over the years have left price-conscious parents thinking they are out-priced and excluded from the magic of LEGO bricks. We created an interactive vending machine that speak directly to kids to remind parents that LEGO also has small toy set for kids that could bring them big joy.

Project Roles
Art Director
Skills
Art Direction
Media
Branded Content, Social Media Content
Lego — Small Toy Big Joy
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