Psychedelic Society - Brand Refresh

I was tasked with exploring visual directions for The Psychedelic Society’s brand refresh. The team wanted to retain the Eye Symbol, while refreshing the logotype, typography, colour palette, photography and layout solutions used across their comms.

I worked across multiple rounds of design exploration, developing different aspects of the brand language and evolving separate elements in a collaborative feedback process with The Psychedelic Society’s team. The results are summarised here as three main visual routes.

ROLE: Art Direction, Design
CLIENT: The Psychedelic Society