PopWorks - Launch

Art direction, design and animation for the launch of PopWorks snacks on social channels.

I worked closely with the Brand Manager and the Strategist/Copywriter to develop a clear visual direction for the brand on social, with a focus on a younger, health-conscious audience. I was then in charge of the design and production of all the content, for the launch and the following months.

ROLE: Content Art Direction, Design, Motion Design
CLIENT: Future Brands by PepsiCo
SOCIAL STRATEGY / COPY: Adam Gordon
BRAND DESIGN: Love + Money