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Modloft
Challenge: Taking a conventional luxury furniture e-commerce business and introducing a human campaign to elevate its persona and expand its clientele.
Delivery: Concept that integrated all aspects of the business from customers, employees, designers, and business leads. Utilizing customer experiences into the buying experience and eliminating the conventions of an e-commerce business.
Execution: Provide a strategic approach to rolling out the campaign through point of contact, social, advertising, etc. over a span of several years.
- Project Roles
- Art Director, Creative Director
- Skills
- Conceptual, E-Commerce, PowerPoint, Retail, Strategy, Marketing Strategy
- Media
- Advertising, E-commerce Platforms, Furniture, Microsites, Social Media Copy, UI Design, Websites, Brand Identity
