Nissan Super Bowl

After a seven year hiatus, Nissan returned to the Super Bowl. So naturally, we had to go BIG. BIG THRILLS. BIG STARS. BIG LAUGHS. AND ONE. BIG. LINE. We showed off the thrilling, transformative power of the Nissan Z, turning the Eugene Levy we know and love into a never-before-seen suave action movie star. To promote our big SBLVI debut, we positioned THRILL DRIVER as a major motion picture, teasing it the way a Hollywood studio would release an upcoming film.

Project Roles
Creative Director
Company
TBWA/Chiat/Day
Skills
Creative Direction
Media
Advertising
Nissan Super Bowl
Nissan Super Bowl
Nissan Super Bowl
Nissan Super Bowl
Nissan Super Bowl
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