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That's La Dolce Velveeta

Velveeta isn’t just a food. It’s an unapologetic declaration to the world of an outrageously unrestrained lifestyle, where pleasure always comes first and nothing is done in moderation. It’s not just a way to eat, it’s a way to live. Introducing La Dolce Velveeta.

Initially, the ask was for two 10-second online films and an updated logo. After pushing for an entire overhaul of the design system and a revamped campaign bursting with attitude, the media buy grew to a 60 second cinema spot, five 15’s, a ton of OOH, and a 6-page fashion spread in Vogue.

Project Roles
Art Director, Designer
Company
Johannes Leonardo
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design
Media
2D Animations, Advertising, Brand Films, Branding, Campaigns, Commercials - Broadcast, Commercials - Video, GIFs, Magazines, Photography
Project Industries
Advertising
That's La Dolce Velveeta
That's La Dolce Velveeta
That's La Dolce Velveeta
That's La Dolce Velveeta
That's La Dolce Velveeta
That's La Dolce Velveeta
That's La Dolce Velveeta
That's La Dolce Velveeta
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