Deer Creek Vineyards | Rebrand

Deer Creek Vineyards needed help redefining their brand and elevating their positioning in the winemaking community. The brief asked for the creation of classically inspired wine labels that communicates a love for the established craft. We aimed to commemorate the estate’s historic “Pistol Grip” oak tree, which has graced location for over 300 years. In addition to custom wine labels, I designed the logomarks, exterior signage, collateral, visual language and styleguide. Since the rebrand, the vineyard has been awarded a Double Gold Medal in the 2022 Oregon Wine Competition and expanded its business and distribution domestically.

Project Roles
Art Director, Designer
Deer Creek Vineyards
Brand Strategy, Packaging Design, Signage
Brand Guidelines, Brand Identity
Project Industries
Deer Creek Vineyards | Rebrand