Deer Creek Vineyards | Rebrand

Deer Creek Vineyards needed help redefining their brand and elevating their positioning in the winemaking community. The brief asked for the creation of classically inspired wine labels that communicates a love for the established craft. We aimed to commemorate the estate’s historic “Pistol Grip” oak tree, which has graced location for over 300 years. In addition to custom wine labels, I designed the logomarks, exterior signage, collateral, visual language and styleguide. Since the rebrand, the vineyard has been awarded a Double Gold Medal in the 2022 Oregon Wine Competition and expanded its business and distribution domestically.