Aesop Queer Library

We partnered with beauty brand Aesop to create a suite of assets and events in L.A. and New York, to bring to life their Queer Library during Pride. The brand turned multiple stores into actual libraries offering guests over 120 titles, free to take home. The focus was on writers from trans and BIPOC communities.

The program is a rare example of a brand being willing to not just talk the talk, but also walk the walk. Aesop removed walls of products in their stores to give over valuable shelf space for the books to sit during the initiative in late June.