Journey to Edge

Edge, the Western Hemisphere’s highest outdoor sky deck, offers unparalleled 360-degree views of the iconic New York City skyline. The experience starts before visitors reach the top. The traditional queuing line has been reimagined by the LAB as Journey to Edge, an immersive experience with a linear narrative about Hudson Yards’ transformation from an active rail yard to New York City’s newest neighborhood.

Project Roles
Producer
Skills
Project Management, Wrangling - Creatives, Cat Herding
Media
2D Animations, 3D Animations, Branded Content, Motion Graphics, Photography, Projection Mapping, Prototypes, Roadmaps, Set Designs, Social Media Content, Social Media Copy, Sound Designs, Sound Mixing, Spreadsheets, Storyboards, Timelines, Treatments, Typography, Visual Designs, Architectural Visualization, Music, User Journeys
Journey to Edge
Journey to Edge
Support