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US Army
Using virtual reality storytelling, we turned young Americans into U.S. Army Soldiers and dropped them into four declassified missions. They saw, heard and felt everything real Soldiers feel through live 3D embodiment.
Over 100+ Active-Duty Soldiers, 12 armored vehicles and 64 high-explosive rounds were used to recreate these missions with an unprecedented degree of realism.
- Project Roles
- Copywriter, Creative Director
- Skills
- Creative Direction, Wrangling - Creatives, Creative Strategy, Creative Research
- Media
- Advertising
