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Slim Jim 2016

This campaign was developed by DDB San Francisco to show guys that being an adult is stupid, and eating Slim Jims can help you snap out of responsibility and back into being a dude. The first spot in our campaign, "Amish Buggy," got as big on the Internet as your mom does every Friday night, with 800k views on Facebook and 500k on YouTube within a week of its release. It was also #4 on Spike TV's Funniest Commercials of the Year 2015.

Project Roles
Conceptual, Copywriting
Commercials - Broadcast
Slim Jim 2016