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Express Scripts

Express Scripts Pharmacy expanded their business to be direct to consumer. They needed a new brand to reflect their expertise and innovation in the field since 1986. Challenge: Create a brand which celebrates that Express Scripts Pharmacy is equipped with specialist (not generalist) pharmacists on call 24/7. Show that Express Scripts Pharmacy is like your care force, there to deliver exactly what you need when you need it. They can be your wellness X factor. The Outcome: We formed the identity based on the X factor concept. By bringing together visual, verbal, and behavioral design we created a brand system that unlocked digital experiences, brought marketing campaigns to life, served as inspiration for new thinking on packaging, and grew employee advocacy through internal engagement. Role: Concept Creation, Designer, Systems Thinking

Project Roles
Designer
Company
R/GA
Skills
Design, Brand Strategy
Media
Brand Guidelines, UI Design, UX Designs, Branding
Project Industries
Health/Pharma
Express Scripts
Express Scripts
Express Scripts
Express Scripts
Express Scripts
Express Scripts
Express Scripts
Express Scripts
Express Scripts
Express Scripts
Express Scripts
Express Scripts