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MOCA

Introducing the Museum of Chinese in Australia. A home for stories – the monumental, the everyday, the untold, the celebrated, the forgotten. Throw out everything you know about museums and step into a space that brings past, present and future together in one place. This is more than a museum. This is a space for the stories and contributions of Chinese Australians. Opening in 2023, MOCA will be a space for all Australians to celebrate our strength in diversity. Challenge: Promote the contribution, ingenuity, and resilience of Chinese Australians; past, present, and for the future. Reinvent the MOCA brand and experience for the community. The Outcome: A space alive with cultural exchange, and the only museum in NSW focused on Chinese Australian stories – past, present, and future. MOCA is building a bridge for deeper connection and understanding. It is more than a museum; it’s a place for everyone, rich in opportunity. A place that feels like home. Role: Ideation, Initial Concepting, Initial Design, Web Architecture, User Journey Mapping

Project Roles
Designer
Company
R/GA
Skills
Design, Experience Design
Media
UX Designs, Environmental Design
Project Industries
Entertainment, International, Travel/Tourism
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