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Viledge

Viledge curates products and creates experiences to unbox the joy in all of us. Channeling the excitement of the gift giver and the thrill of receiving exactly the thing you didn’t know you needed—because it is thrilling, right?—Viledge brings Black-owned businesses to your home so you can spread the love around to your friends, family, and loved ones. Around your village. Challenge: Nearly half a million Black-owned businesses have closed since March 2020. A 41% plunge compared to 17% of white-owned businesses. The only way we can close the racial wealth gap is by banning our ignorance and being conscious about where we spend our money. Viledge cares deeply about growth and the community and wants to see Black-owned businesses thrive. Outcome: Evolving a brand toolkit into a system that helps activate the community of Black-owned businesses for Viledge's founder Zuley Clarke. Leading to major companies, notably Google, buying boxes from Viledge for their team-building Zoom events. Role: Lead Designer, Illustration, Iconography Design, UI Design, Art Direction, System Design

Project Roles
Art Director, Illustrator, Designer, UI Designer
Skills
2D, Conceptual, Design, Adobe Illustrator
Media
Illustrations, Products - Digital, UI Design
Project Industries
Entertainment, Lifestyle, Packaged Goods, Retail
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