Evernorth

Evernorth℠ is a health services brand built on the recognition that health makes progress possible. Their health services are designed to redefine health care as we know it, by delivering data-driven, innovative, and flexible solutions for health plans, employers, and government programs. Challenge: Evernorth is a health services brand on a mission to redefine healthcare. Our challenge was to create an identity that was as inspired and purposeful as their ambitions. The Outcome: We channelled the kinetic energy of Evernorth through bold use of color, type, motion, and layout. The plus mark became a powerful brand signifier for Evernorth℠—not only because it’s a symbol for health, but because it represents connectivity and forward momentum. The light, elevated illustration style was designed to complement and offset the boldness of the brand. By taking an otherwise flat system and adding dimension, we were able to create a sense of implied motion, even in stills.