NBA: That's Game

I’ve never played basketball beyond a pickup level. I’m not particularly good. I don’t subscribe to League Pass.

Yet, every time I walk through a crowd an imaginary ball finds my hand. And somewhere, right now, someone is shooting a piece of paper into a trashcan unconsciously saying “Kobe.” Somewhere else a rapper drops a complicated reference to a basketball player. Someone buys their first pair of Jordans. Waves a Mutombo finger.

That’s the power of the sport. That’s the NBA. That’s Game.

Project Roles
Creative Director
Skills
Art Direction, Commercial, Filmmaking, Sports, TV, Creative Direction, Copywriting
Media
Advertising, Brand Films, Commercials - Video, Campaigns
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