Under Armour: Will Finds A Way (Stories)

No matter your background or circumstances, there's some way to reach your goals.

These short narrative pieces profiled six of the lesser known Under Armour athletes and told their stories of will.

Instead of focusing strictly on traumatic moments in their past, or injuries, we focused on the mindset that propels them on a daily basis.

Each story was rendered in a different manner to highlight the individual.

Project Roles
Creative Director
Skills
Art Direction, Commercial, Filmmaking, Sports, TV, Creative Direction, Copywriting
Media
Advertising, Apparel, Brand Films, Commercials - Video, Campaigns
Project Industries
Lifestyle, Sports
Support