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TARGET HOLIDAY 2020

A design system for Target’s 2020 holiday campaign.

For Target, the holiday season is special enough to deserve its own look and feel. By the end of 2020 everyone was in need of some shimmer. Glitter served as inspiration for this year's design system.

The styleguide included a seasonal color palette, custom glitter patterns, a graphic page curl and animation guidelines for broadcast TV and digital media.

Project Roles
Designer
Company
Mother New York
Skills
Adobe Illustrator, After Effects
Media
Commercials - Broadcast, Brand Guidelines
TARGET HOLIDAY 2020
TARGET HOLIDAY 2020
TARGET HOLIDAY 2020
TARGET HOLIDAY 2020
TARGET HOLIDAY 2020
TARGET HOLIDAY 2020
TARGET HOLIDAY 2020
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