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TARGET BRAND 2021

A dynamic out of home brand campaign showcasing affordable essentials and celebrating diverse businesses owners.

Distinct yet compatible design systems were developed to communicate two different messages, one focusing on affordability and the other on assortment.

Modularity was key due to the diversity of deliverables, which included a shoppable mural and a wide variety of digital executions.

Project Roles
Designer
Company
Mother New York
Skills
Adobe Illustrator, After Effects
Media
Advertising, Billboards, Campaigns
TARGET BRAND 2021
TARGET BRAND 2021
TARGET BRAND 2021
TARGET BRAND 2021
TARGET BRAND 2021
TARGET BRAND 2021
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