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Would: A Barstool Brand
With Would, Barstool Sports saw an opportunity to tell more daring/emotional stories through an aspirational line of men’s grooming products inspired by life—lived to the fullest. The branding gives permission to guys who typically don’t care about the products they use... a reason to care about the products they use. We accomplished this by always being honest, intriguing, and entertaining with the brand’s voice and the way we talk about our experiences with Would.
GetWould.com
CVS.com
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, Project Manager, Strategist, Content Strategist
- Skills
- Art Direction, Commercial, Conceptual, Content, Design, Digital, Documentary, Editorial, Environmental, Fabrication, Storyboarding, Copywriting, Packaging Design
- Media
- Brand Guidelines, Branded Content, Icons, Lettering, Logos, Mood Boards, Packaging, Photographs, Photography, Pitch Decks, Presentations, Retail Designs, Social Media Content, Treatments, Websites, Wireframes, Concept Art, Branding, Brand Identity, Shopify
