The New York Time's held it's sold out second Food Festival where guests were exposed to some of the best local and global flavors, restaurants, and talk sessions and demos from celebrity chef's and food critics. Returning after it's success pre-pandemic, the New York Times wanted to take on a more relatable tone through its voice and visuals, allowing us to create an experience that can be claimed as a first for the news source's buttoned-up, objective track record. This 360 event included, social, email, print, art direction, event graphics and wayfinding design.
I helped the build out and production of all touch points involved for The New York Times 2022 Food Festival with a focus on their social campaign and event design production. Brand Identity by Base Design.