Snapchat @ NewFronts 2022

To commemorate Snapchat’s first in-person event since 2019, our Brand Marketing team knew we had to make an impression.

In collaboration with Perron-Roettinger, we developed a visual system which stemmed from the simple motifs of a circular shape and layered elements to connote connectivity during times of social isolation.

Our system drove the presentation itself—from intro sequences, lower thirds, images, video and content, down to OOH and day-of event signage.

Everything stemmed from a giant ass hand holding a device.