FHI Heat Redesign

During my internship at FHI Heat, I had the opportunity to redesign the FHI Heat e-commerce websites (https://www.fhiheat.com & https://fhiheatpro.com).

FHI Heat is a hair styling appliance company focused on selling high-quality and high-performance products to salons and home users. After identifying problems via usability testing, I discovered that the navigation issues between the FHI Heat retail and professional websites, along with a poor user experience and inconsistencies of the user interface, were restricting users from fully enjoying their online shopping experience from the brand.

With my results, I created a redesign of both websites to improve the existing site features. I focused on streamlining navigation and implementing minimalistic design decisions to improve overall customer shopping experience.