Thrive Market Packaging Design

Thrive Market is an online membership-based marketplace with a mission to make healthy living easy for all.

Rebranded Thrive Market owned brand packaging from subcategories which each felt like their own brands to one cohesive, timeless brand that highlights Thrive’s mission in a transparent, engaging way. Implemented new branding across 700+ skus which drove 25% of annual revenue. Used pattern, typography and hierarchy of messaging to strategically develop packaging systems that were engaging and informative to members. Collaborated with Art Directors, Designers, Copywriters, Brand Managers, Project Managers and Production Artists to increase team efficiencies and streamline processes including creating swatch, typography and icon libraries, unifying packaging photography and defining design release checklist.