Based on the communication strategy generated by LITW studio, we were asked to design a Stand at Barcelona's education fair 2022 for Pompeu Fabra School of International Studies (ESCI-UPF).
The main goal was to catch the attention of the new generation of future professionals and at the same time, reinforce the visual identity of the school by "simply" reclaiming blue as the main color of the school, which has been associated with ESCI-UPF since 1993 but lost its prominence over time.