Great Paper Airplane Project – Pima Air and Space Museum

Pima Air & Space Museum in Tucson, Arizona, draws aviation fans from all over the world, but not many children from the local area. To attract young imaginations, we held a paper airplane contest at the museum. Then we upscaled the winning design into a 45-foot paper airplane that we launched from 2,700 feet above the Arizona desert.

In one month, we received 123 million media impressions, including 225 unique news outlets in at least 12 countries—as well as more than 1 million views on YouTube. Not bad for a media investment of $0.00.