The Young Ones Spotify Audiobook Launch Campaign

** ONE SHOW SHORTLIST ** in The One Club Young Ones Challenge: While a majority of Gen Z’ers choose Spotify, they continue to perceive the platform as strictly a music streaming platform. Launch Spotify Audiobooks in an authentic way to connect with Gen-Z and show that they are more than just music. Solution: Words with Emotion. Through the highs and lows of a good book, you’re transported to another world. With Spotify audiobooks, you’ll have access to another universe, at the touch of a button, from the confines of your pocket. Words with Emotion combines emotions, quirkiness, and Spotify features.