Dignity Health
As a lead in the Dignity Health pitch in 2013, we had no idea how big the “Hello humankindness” campaign would become. Nine years later, it’s one of the most talked about health care campaigns in the nation.
As co-CD on the DH business, I helped create dozens of brand and service line TV spots. And thousands of print, OOH, and digital ads, along with social posts and campaigns.
- Project Roles
- Copywriter, Creative Director
- Skills
- Copywriting, Creative Direction, Wrangling - Creatives
- Media
- Advertising, Billboards, Brand Films, Brand Guidelines, Branded Content, Campaigns, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Documentaries, Events, HTML5 Banners, Manifestos, Microsites, Short Films, Social Media Content, User Journeys
- Project Industries
- Health/Pharma