AT&T - Emerging Voices

AT&T approached us about creating a deeper exploration of emerging artists in the music industry, and wanted to shine a spotlight on their creative process and passions. from that initial launch point, we created the Emerging Voices program, designed to be a yearly spotlight on underrepresented and emerging talent using deep dives on creative process and musical creation, genuine connection to fans, and live concerts around the country. My role was multifaceted: I wrote and pitched the initial program, creating the concept framework with Patrick DeYoung and overall graphic styles. I then returned to ACD the launch (Including the edit, GFX concepts, and additional concept development), and Directed the capture in LA with a camera crew led by the incredible Steve McCord.