AT&T - Emerging Voices

AT&T approached us about creating a deeper exploration of emerging artists in the music industry, and wanted to shine a spotlight on their creative process and passions. from that initial launch point, we created the Emerging Voices program, designed to be a yearly spotlight on underrepresented and emerging talent using deep dives on creative process and musical creation, genuine connection to fans, and live concerts around the country. My role was multifaceted: I wrote and pitched the initial program, creating the concept framework with Patrick DeYoung and overall graphic styles. I then returned to ACD the launch (Including the edit, GFX concepts, and additional concept development), and Directed the capture in LA with a camera crew led by the incredible Steve McCord.

Project Roles
Art Director, Creative Director, Director, Writer
Art Direction, Brand Strategy, Conceptual, Content Strategy, Design Strategy, Directing, Filmmaking, Management of Teams 10-20
Advertising, Branded Content, Campaigns, Commercials - Video, Interaction Designs, Music
Project Industries
Advertising, Entertainment, Music
AT&T - Emerging Voices
AT&T - Emerging Voices