Pella – Surfwindow

Pella tests their windows against everything nature can throw at them. So, when they created an incredibly strong fiberglass window material, we wondered, “How could you really test this stuff?” Our answer: build a Surfwindow and give it to Jamie O’Brien.

We captured the feat on video and shared it out on social channels. And built a landing page that told the whole story. We even started a surf club in the middle of Iowa.