Intel "Get VR Ready"

For the first time ever the Olympic Winter Games were broadcast in virtual reality, and as the official worldwide VR partner, Intel needed to take credit and gain recognition for their part in enabling a whole new way to watch the Olympics. We wanted people not to simply watch the games, but to experience them through the power of VR. This comprehensive campaign included three unique tv spots for before and during the games, a long-form athlete documentary series, and heaps of social and digital assets.