Normal Now – Electrify America

Electrify America’s mission is to energize the electric vehicle future by building a coast-to-coast network of fast-charging stations. But like with most new things in life, a lot of people still believe EVs are just a fad. To help convince middle-aged skeptics that EVs are here to stay, EA asked us to create an unbranded awareness campaign. So we launched Normal Now, a flashback to all those crazy ideas we didn’t want to accept before.

The campaign ran in social, online video, display, OOH, and streaming audio. Each asset led consumers to normalnow.com, a throwback, "websites were weird at first, too" hub that answered questions about EVs.