TV, Out-of-Home and Social campaign for Google Germany.
With this campaign Google aims to encourage people in Germany to ask new questions that will inspire personal and societal change and growth.
Two partner TV spots show the different perspectives of a father and his daughter. In the (digital) outdoor motives and social assets regular people and german celebrities ask culturally relevant questions.
I created the german campaign claim “Jede Suche bringt dich weiter” as well as the questions for OOH & social assets.
I was also heavily involved in the ideation and concept of the TV spots.