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Jose Cuervo Campaing

Fictional campaign, carried out for studies based on the Jose Cuervo beverage brand. The illustrations were focused on the Silver tequila line, thus leading to a cooler color palette. As the brand is Mexican, I chose to use skulls to compose the illustrations, as it is in Mexico where the Dia de Los Muertos celebration takes place, a very famous party in the country.

Project Roles
Art Director, Artist, Illustrator
Company
Jose Cuervo
Skills
2D, Design
Media
Advertising, Art, Illustrations
Project Industries
Advertising
Jose Cuervo Campaing
Jose Cuervo Campaing
Jose Cuervo Campaing
Jose Cuervo Campaing
Jose Cuervo Campaing