Pommes Frites Fashion Week

THE ASK - Bring Frites Artois a food-focused experience to a Belgian staple in NY, Pommes Frites – through an XM / Earned moment that reinforces our Belgian equity while inviting consumers to savor life together.

We are pairing with chefs of New York to create a designer sauce for Frites Artios. At the show, each sauce takes the runway. Each sauce flaunts its brand, personality, and unique style. During the show, the decor, the models, the sounds, smells, and music encapsulate the brand of each designer sauce. The models walk the sauces to the audience and they are given a chance to enjoy their Frites Artios with the sauce.
In between sauces, people cleanse their palette, enjoy a cold Stella, and soak in the sauce that just dropped