Michelob Ultra

THE ASK, design an SLC event to capture the story and energy of Michelob Ultra’s It’s Only Worth It If You Enjoy It event campaign featuring a tennis match between legendary grand slam champion McEnroe versus an AI McEnroe. Notoriously known for his temper, McEnroe returns to the court with a new perspective- It's only worth it if you enjoy it. Featured on ESPN, this campaign was a huge success. The Anaheim SLC gives us a chance to relive and celebrate the magic that the Michelob Ultra team put together.