This portfolio contains my developing work as a logo designer. It shows my progress from 2019 till today.
Designing logos has proven to be more difficult than most creative work I have encountered. I find that this is due to the clients perspective of success only being fulfilled when their brands identity is contained within a single image. This idea can prove to be both rewarding and challenging. Maintaining open and consistent communication with the client throughout the development of each project is vital to a successful project. Understanding the clients relationship with the brand and their personality allows for addition strength in outcome.
The only way I have found the ability to improve, like with all things, is practice and education.