Okay
Sports Center @ Night

Bedtime Stories for Sports Fans 72andSunny asked me to help round out their launch campaign for the new late-night block of SportsCenter. It's the first time in a fan's day that they get to sit back, relax, and let all the day's sports stories come to them. In that sense, it's like a bedtime story for sports fans. Making the SC anchors are your surrogate gran-pappi and reading you a story about sports to lull you to sleep over the radio air waves.

Project Roles
Copywriter
Company
72andSunny
Skills
Copywriting
Media
Commercials - Radio
Project Industries
Advertising
Sports Center @ Night
Collaborators