Stella Dictator

From inception I, along with input of our riders, shaped, hand-cut board molds, created the board illustration and tech-packs for our manufacturers to produce samples ready for marketing. Once we had our final samples and named it “The Dictator”, I photographed the board in studio to push the concept of it being an aggressive free-ride board; The board put you in your place and took command of the road. Such a fun project where I was happy to see it all come together in the final print.