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Email Design System for Cigna's Express Scripts Pharmacy brand

At Express Scripts Pharmacy, I helped build out a email design system to reflect their new brand identity, focusing on a series of transactional email templates. I worked with the UX team to understand the existing prescription order/refill journey, and ensure that email components were visually consistent with the user's web and app experience. I also created prototypes for testing, and observed user testing sessions to gather feedback.

Project Roles
Designer
Company
Cigna
Skills
Figma
Media
Brand Guidelines, UI Design, Visual Designs
Project Industries
Health/Pharma
Email Design System for Cigna's Express Scripts Pharmacy brand
Email Design System for Cigna's Express Scripts Pharmacy brand
Email Design System for Cigna's Express Scripts Pharmacy brand